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Long Form Editing: Unilever CEO Paul Polman

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This Bloomberg long form editing project involved genuinely major industry names.

Bloomberg long form editing, in practice

I regularly edit half-hour specials for Bloomberg TV, featuring some of the biggest names in industry and finance to discuss their views on markets and their business strategies for future success.

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It’s ranked as one of the top companies in the world to work for and its products are used by two billion of us every day. In just over five years since becoming CEO, Paul Polman has tied Unilever’s core strategy to having a positive impact on the environment.

In an exclusive interview, Bloomberg’s Francine Lacqua asks him about sustainability, Cop 21 and what it takes to be a good leader on “Leaders with Lacqua.”

The project was shot on three cameras at their offices and edited on Adobe Premiere Pro.

Bloomberg long form editing on Adobe Premiere Pro
In the lead up to the broadcast, I created a 30 second promo that was ‘teased’ throughout the week on TV and social media.

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