If you’ve tuned in to watch Bloomberg TV recently, you may be familiar with their various thirty second promos trailing popular shows, high profile interviews and notable guests.
In November, Bloomberg had a huge exclusive with Bank of England Governor Mark Carney. So high profile, he was interviewed by Bloomberg Editor-In-Chief John Micklethwait. It was the first Bloomberg TV interview with the Governor of the Bank of England in more than ten years.
I was tasked to create a 30″ promo to run in commercial breaks on the global TV network with the aim of showing how interviews like this can move markets.
A combination of key soundbites, orchestral music, colour grading, stills and Broll gave the 30 second piece prominence, importance and the pizzazz to demonstrate the kind of influential guests Bloomberg attracts.
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