HERTS URGENT CARE RECRUITMENT FILM
A recruitment film for Herts Urgent Care, showing life behind the scenes at its emergency call centre in Peterborough, supported by shorter social media clips to help attract new applicants.
CLIENT
Herts Urgent Care (HUC Healthcare)
SECTOR
Healthcare · Recruitment
SERVICES
Recruitment film · Social media content · Filming · Editing · Final delivery
The brief
HUC Healthcare needed recruitment content that would give potential applicants a genuine insight into what happens behind the scenes at its emergency call centre in Peterborough.
The aim was to show the variety of roles involved in helping people who need medical assistance, while giving prospective employees a better understanding of the people, environment and work behind the 111 service.
The main requirement was one strong recruitment film, supported by shorter snippets that could be used across social media to extend the campaign and reach potential applicants in different ways.
Behind the Scenes
The approach
The production was designed around giving viewers a genuine look behind the scenes rather than presenting a conventional recruitment advert.
Filming took place over two days at the Peterborough call centre, working with staff and stakeholders to capture the different roles involved in the service and explain what happens when someone calls 111.
The film was structured to help potential applicants understand:
- What happens when someone calls the NHS 111 service
- How calls are assessed and directed towards the appropriate care
- The variety of roles involved in supporting patients
- What it is like to work behind the scenes at HUC Healthcare
- The people and teams who make the service work
Additional short clips were created from the production for use across social media, giving HUC Healthcare further recruitment content from the same filming.
Production
The project involved two days of filming at HUC Healthcare’s emergency call centre in Peterborough. This included:
- Filming staff and stakeholders across the call centre
- Capturing the working environment and day-to-day activity
- Explaining the journey from an incoming 111 call through to determining the appropriate care
- Interviewing contributors about their roles and experiences
- Creating one finished recruitment film telling the wider story
- Producing shorter social media snippets to support the recruitment campaign
- Working closely with HUC Healthcare’s communications team throughout the production
- Completing the edit and incorporating three rounds of feedback before final delivery
The result was a collection of recruitment content that could work across longer-form video and social media, without requiring additional filming.
The result
The finished recruitment film gave HUC Healthcare a genuine look at the people and processes behind its emergency call centre, helping potential applicants understand the variety of roles available and the difference the service makes to people seeking medical assistance.
The supporting social media clips gave the communications team additional content to promote the recruitment campaign and reach potential applicants beyond the main film.
The project was well received by those involved, with HUC Healthcare’s communications team and stakeholders pleased with the finished result and the way the production captured life behind the scenes.
By combining two days of filming with a main recruitment film and additional social media content, the project created a useful bank of recruitment assets from a single production.
Why this project worked
This project shows how one well-planned recruitment shoot can produce more than a single film. By capturing the people, environment and processes behind HUC Healthcare’s 111 service, the production gave potential applicants a genuine insight into the organisation while creating additional social content that could keep the recruitment campaign working for longer.