An editor and producer of both long and short form videos, my work enhances multimedia storytelling enabling news organisations to reach new digital audiences.
With the right treatment, short-form videos with added text and music can make almost anything more palatable for online audiences as often, key messages can be buried in a murky narrative. Whilst at Bloomberg, I created the ‘supercut’ – a technique of cutting together soundbites from guests on set to form a theme about a subject. With added music and easy to follow text, it offered the audience context, clarity and insight in short manageable clips, ideal for playback on mobile devices and social media:
In the lead up to the Brexit vote in June 2016, the web team at Bloomberg wanted video content to feed an audience hungry for clarity. When International Monetary Fund MD Christine Lagarde issued a stark Brexit warning, I boiled down her speech to emphasise the points people need to know, with added text and images to give it extra emphasis. This played well on the embedded article and was viewed & shared thousands of times on social media:
Videos for Social
The rise of social media means our lives can reach new goals of audience engagement and interaction. Social media platforms are placing extra emphasis on video and so, the way videos are produced must adapt, too.
Explainers work really well on social media, if treated correctly. Simple, bold text and punchy images do the job of informing the viewer if the subject is heavy on figures and dates – especially if devices are set to autoplay video on mute. Here’s an explainer about the new headquarters for the European Central Bank, which was three hundred and fifty million euros over budget, three years late and took three ECB presidents to complete:
First Person Videos
I love editing videos recorded in the first person for the simple reason they’re free of editorial interference.
When Italian luxury brand Fendi opened a new boutique hotel in March 2016, I put together this report which allowed the narration to flow from the subject in their own words. Clean, simple, clear:
In a similar fashion, first hand accounts are also extremely useful from people on the scene or by those with specialist knowledge of a subject. Filmed on a smartphone, they can be turned around quickly and distributed widely, like this one:
When news breaks, people reach for their smart phones and record their own personal record as it happens. There’s an abundance of material out there and people are eager to share to their connections to spread the latest developments. The terror attacks in Nice, France, was an example of how I edited together first hand accounts, user generated content, contextual straps and quality third party material to tell the story of how Islamic extremism stuck again at France’s core:
For more examples of how I edit breaking news, please follow this link to watch recent videos I’ve edited for the AFP news agency or select from the playlist below:
Outside Office Hours
It’s not all work though. I was recently a guest at a wedding and couldn’t resist but do some filming in between sipping glasses of champagne! This wedding video was shot on my Nikon D5200 DSLR and edited on Final Cut Pro X. It made the ideal wedding keepsake!